Oriflame Cosmetics

3 separate product launches that needs to be able to stand for themselves as well as together in one solid campaign? Does that really work? Of course it does!

The task was to create a global campaign concept for 3 new makeup products that were launched at the same time in most regions across the world. However, not all regions decided to launch the products at the same time so therefore, each product had to have a distinct communication concept itself.

We started off with looking at makeup trend forecasting for FW19/20 and picked a suitable trend – space. We then created a festive look concept which could be applied for all 3 products as a combination – or separately. The campaign was distributed across all printed and digital channels globally.

Team:
Project Manager: Susanna Dahl
Art Director: Madeleine Lithvall
Supporting Art Director: Petra Wallin
Copywriter: Alexandra Dellevoet
Art Buyer: Sofia Garsten
Stylist: Teddy Ryrberg
Model Photographer: Andreas Sjödin
Still Life Photographer: Sara Wennerhed
Model: Elizabeth Salt