About
madeleine lithvall
THE MEGA-SHORT
Conceptual creative whom keeps track of the big picture and the finest details. Innovative & progressive as well as logic & pragmatic.
THE SHORT
Exuberant energy, a can-do spirit, two big ears and high ambitions. With a burning interest for communication that creates value. On a mission to create mind-blowing ideas, concepts and communication strategies to increase the presence and brand awareness for my clients – and in return, make sure the experiences so great that the audience start to sell the concept forward. I am the one makes sure to get the boll rolling. My drive and ambition are two of my strongest personal qualities which means I am very passionate about my job and I work hard for what I believe in. I’m a fast and flexible hands-on learner who dive right into problems and solve them as I go in an efficient and creative way.
IN OTHER WORDS
Creative Director / Sr. Art Director with 12 years of experience in global advertising. Skilled at leading creative vision and projects from kick-off to concept, through production to final output – no matter the channel. I always seek to create the next big thing, without big egos, based on insights and strategy, always with the market and target in mind, that positively impact change, behavior and business.
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES & LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS ACROSS MY SERVICES ARE;
communication strategy, art direction, retail experiences, content creation, moving images, digital direction, marketing & PR, e-commerce, fine art, graphic design, illustration & prop making, concept design development, project management, editorials, advertising & campaigns, social media, textile design, trend analysis and implementation, branding, web design, workshops.
what I do
Selected brands & clients I have worked with
Riksgränsen
Björkliden Fjällby
Saucony BAMM
Haglöfs
Thomas Cook Group
Spritmuseum
Swedish institute
Oriflame Cosmetics
Cosmetics à la carte
Akademikliniken
Inika Organic
TIGI Haircare
Daisy Beauty
Vogue UK
Company Magazine
Odd Molly
G-star RAW
Juicy Couture
Debenhams
Hargreaves Stockholm
Salvatore Ferragamo
Glitter
Tom Ford
Target
MaxMara
House of Fraser
WhatFor
Machine-A
BIBA
Swedish Fashion Council
Formex
Handarbetets Vänner
OTW
Garbergs
Samsari
Frilanspoolen
Forsberg & Co
YCN Talent Agency
Purpose
Belong Agency
Pocko
JWT
Spring Studios
Goose Design
Ciceron Group
Buero Ecco
About
madeleine lithvall
THE MEGA-SHORT
Conceptual creative whom keeps track of the big picture and the finest details. Innovative & progressive as well as logic & pragmatic.
THE SHORT
Exuberant energy, a can-do spirit, two big ears and high ambitions. With a burning interest for communication that creates value. On a mission to create mind-blowing ideas, concepts and communication strategies to increase the presence and brand awareness for my clients – and in return, make sure the experiences so great that the audience start to sell the concept forward. I am the one makes sure to get the boll rolling. My drive and ambition are two of my strongest personal qualities which means I am very passionate about my job and I work hard for what I believe in. I’m a fast and flexible hands-on learner who dive right into problems and solve them as I go in an efficient and creative way.
IN OTHER WORDS
Creative Director / Sr. Art Director with 12 years of experience in global advertising. Skilled at leading creative vision and projects from kick-off to concept, through production to final output – no matter the channel. I always seek to create the next big thing, without big egos, based on insights and strategy, always with the market and target in mind, that positively impact change, behavior and business.
what I do
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES &
LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS
communication strategy, art direction, retail experiences, content creation, moving images, digital direction, marketing & PR, e-commerce, fine art, graphic design, illustration & prop making, concept design development, project management, editorials, advertising & campaigns, social media, textile design, trend analysis and implementation, branding, web design, workshops.
Selected brands & clients I've worked with
Riksgränsen, Björkliden Fjällby, Saucony BAMM, Haglöfs, Thomas Cook Group, Spritmuseum, Swedish institute, Oriflame Cosmetics, Cosmetics à la carte, Akademikliniken, Inika Organic, TIGI Haircare, Daisy Beauty, Vogue UK, Company Magazine, Odd Molly, G-star RAW, Juicy Couture, Debenhams, Hargreaves Stockholm, Salvatore Ferragamo, Glitter, Tom Ford, Target, MaxMara, House of Fraser, WhatFor, Machine-A, BIBA, Swedish Fashion Council, Formex, Handarbetets Vänner, Belong Agency, Pocko, JWT, Spring Studios, Goose Design, Ciceron Group, Buero Ecco, OTW, Garbergs, Samsari, Frilanspoolen, Forsberg & Co, YCN Talent Agency, Purpose