About


madeleine lithvall

There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!

All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.

Rooted in Stockholm, but spending time in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east, I fuse strategic brand development with creative project management, shaping narratives that resonate within the lifestyle, sports fashion and beauty sectors. Leveraging over a decade of industry experience, combined with my visionary and energetic personality, I passionately deliver compelling brand identities, orchestrate events and cultivate ambassador relations – all while ensuring seamless integration across media platforms.

STRATEGIC COMMUNICATION

A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I generate ideas and build brand equity through relevant marketing channels and assets.

EVENTS & ENVIRONMENTS

I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.

WEARABLES & LIFESTYLE PRODUCTS

I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.

MY TOOLS ACROSS MY SERVICES ARE;

ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.

what I do

Selected brands & clients I have worked with


Lundhags

Ulvang

Helsport

Riksgränsen

Björkliden Fjällby

Saucony BAMM

Haglöfs

Thomas Cook Group

Spritmuseum

Swedish institute

Oriflame Cosmetics

Cosmetics à la carte

Akademikliniken

Inika Organic

TIGI Haircare

Daisy Beauty

Vogue UK

Company Magazine

Odd Molly

G-star RAW

Juicy Couture

Debenhams

Hargreaves Stockholm

Salvatore Ferragamo

Glitter

Tom Ford

Target

MaxMara

House of Fraser

WhatFor

Machine-A

BIBA

Swedish Fashion Council

Formex

Handarbetets Vänner

OTW

Garbergs

Samsari

Frilanspoolen

Forsberg & Co

YCN Talent Agency

Purpose

Belong Agency

Pocko

JWT

Spring Studios

Goose Design

Ciceron Group

Buero Ecco

About


madeleine lithvall

There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!

All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.

Rooted in Stockholm, but spending time in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east, I fuse strategic brand development with creative project management, shaping narratives that resonate within the lifestyle, sports fashion and beauty sectors. Leveraging over a decade of industry experience, combined with my visionary and energetic personality, I passionately deliver compelling brand identities, orchestrate events and cultivate ambassador relations – all while ensuring seamless integration across media platforms.

what I do

STRATEGIC COMMUNICATION

A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels.

EVENTS & ENVIRONMENTS

I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.

WEARABLES &
LIFESTYLE PRODUCTS

I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.

MY TOOLS

ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.

Selected brands & clients I've worked with

Lundhags, Ulvang, Helsport, Riksgränsen, Björkliden Fjällby, Saucony BAMM, Haglöfs, Thomas Cook Group, Spritmuseum, Swedish institute, Oriflame Cosmetics, Cosmetics à la carte, Akademikliniken, Inika Organic, TIGI Haircare, Daisy Beauty, Vogue UK, Company Magazine, Odd Molly, G-star RAW, Juicy Couture, Debenhams, Hargreaves Stockholm, Salvatore Ferragamo, Glitter, Tom Ford, Target, MaxMara, House of Fraser, WhatFor, Machine-A, BIBA, Swedish Fashion Council, Formex, Handarbetets Vänner, Belong Agency, Pocko, JWT, Spring Studios, Goose Design, Ciceron Group, Buero Ecco, OTW, Garbergs, Samsari, Frilanspoolen, Forsberg & Co, YCN Talent Agency, Purpose