It’s is an effective tool for giving an idea of a concept; it can describe & visualize a concept that is not yet fully defined. With illustration, it’s possible to build a visualization of several components and put into picture a story where photography can’t. If photography is documenting and a tool for visualizing a finished idea, it can sometimes be too visual. To explain ideas, I believe it’s often more effective to use illustration. I use this tool for idea sketches, storyboarding & mood boarding. Illustration is also a form of art, a personal expression creating uniqueness to physical artifacts & materials. I use my personal expression as a tool to visualize stories, articles, concepts, ideas and as an art form on wearables & lifestyle products.