Oriflame Cosmetics

Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the creative concept and campaign creation across all media channels.

Showcased here is a sample of the toolbox and the campaign concept.

Team:
Project Manager: Susanna Dahl
Art Director: Madeleine Lithvall
Supporting Art Director: Anna Öjdahl
Copywriter: Elizabeth Chi
Art Buyer: Sofia Garsten
Stylist: Teddy Ryrberg
Model Photographer: Johnny Kangasniemi
Still Life Photographer: Sara Wennerhed
Model: Lilly-Marie Liegau