Oriflame Cosmetics

Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the overall creative concept and campaign creation. The campaign was produced with a special dedication to the CIS region where it just recently has been launched. Showcased here is a sample of the toolbox and the campaign concept.

Team:
Project Manager: Andreea Dragut
Art Director: Madeleine Lithvall
Copywriter: Elizabeth Chi
Art Buyer: Camilla Alexander Tanneberg
Model Photographer: Martin Petersson
Still Life Photographers: Robert Berggren & Sara Wennerhed
Model: Johanna Schapfeld