For the launch of Odd Molly pre fall 2016 “Festival collection”, I created a series of display windows in Stockholm and Gothenburg and a shopping event in all Odd Molly boutiques around Sweden.
The shopping event included;
A store installation
An in-store Instagram competition
Treats and give aways for all shopping customers
Festival themed atmosphere, music and outfits in store
Displayed is a selection of images from the campaign.
ServicesArt direction, design, event, environment, social mediaYear2016