Lundhags Brand Store Opening Stockholm

On January 26th, 2023, Lundhags Brand Store opened its doors in Stockholm with a bang. During a whole week, we hosted a series of activities and events.

It all started with a gerilla marketing campaign prior to the opening where we hired the comedian Hampus Hedström & actor Mattias Tor Pettersson to go hiking in central Stockholm, pitch a tent right on Stureplan and sit down to have outdoor “fika”. Everything according to the message “Lundhags is moving in – so you can move out”.

On the opening day, the store had a long queue with curious customers who wanted to be the first to lay their hands on desirable goodie bags, available to the first 100 visitors, which we had advertised in Lundhags online & social channels. Later that evening, we hosted a Grand VIP party for colleagues, partners, media, friends & family. Lundhags ambassadors Lena Flaten & Niki Sjölund served delicious food and Stockholms Bränneri mixed beautiful cocktails which were served through a mystery plant wall. Every detail was of course sealed with nature & craft. The 150 guests enjoyed entertainment & music from a DJ & acoustic band.

During the store’s opening hours from Thursday – Sunday, complimentary coffee & snacks were offered to all visitors from partners & sponsors. We broadcasted live shows & in-store clinics with Lundhags’ product experts & the influencer & host Ebba Forsgren, who also held a talk in-store about sustainable travelling together with her companion & friend Moa Wärvik. Furthermore, we invited the public to join us for a Family Friday HikeAlong together withJohn & Johan Valencia @pappapappadotter and a creative outdoor photography workshop with Lundhags ambassadors Mira & Thilda.

The store opening has been covered by media like; SvD Perfect Guide, Sportfack, Market, Habit, Utemagasinet, Dagens Handel & Sweden’s biggest marketing magazine Resumé.

On only Instagram, we reached over 1.000.000 people through over 80 shares from various guests & customers over the weekend.

Featured below is a selection of photos from the events. Photography by: Linda Svensson, Mira & Thilda & myself.