Lundhags Brand Store Opening Gothenburg

On December 8th, 2022, Lundhags opened it’s first Brand Store in Gothenburg. During a long weekend, we hosted a series of activities and events.

On the opening day, prior to the opening for the public, we hosted a breakfast event for colleagues, local media & influencers. Nature inspired breakfast was served by JOS and coffee by the local brewery Bergstrands Kafferosteri. 100 guests came to celebrate opening & enjoy a lovely breakfast in the morning together with us. Goodie bags were handed out to all guests and for the first 100 customers who came to visit the store when we opened at 10.00. All goodie bags had been handed out within 30 minutes after we had opened for the public. Further down the road, at Drottningtorget, we served coffee to people on the streets and told them that “Lundhags has moved in, so you can move out”.

During the store’s opening hours from Thursday – Sunday, complimentary coffee & snacks were offered to all visitors from partners & sponsors. We broadcasted live shows & in-store clinics with Lundhags’ product experts, organised in-store competitions & offers from Lundhags cobblers. Furthermore, we invited the public to join us for a playful morning workout outside together with Markus Torgeby and inspiring talks hosted by Lundhags ambassador Linda Åkerberg and Fredrik Schenholm from “Det Vilda Göteborg”.

The store opening has been covered by media like; Sportfack, Market, Habit, Utemagasinet, Dagens Handel, Östersundsposten, Jämtlands tidning and Göteborgsposten.

On only Instagram, we reached over 1.000.000 people through over 90 shares from various guests & customers over the weekend.

Featured below is a selection of photos from the events. Photography by: Sofia Lewerin & myself.