Lapland Resorts Online Ski School

As a part of digital development and demand for online experiences, we created 5 short ski and snowboard lessons ranging from beginners to freeride and randonnée skiing for Lapland Resorts.

For each lesson, we created 5 short episodes. The episodes had to be educational and inspiring, selling both the snow related activities and the ski resorts. It was also important that the episodes were digestible in social media, on Youtube and on the new online platform.

To create the online platform, we developed a new video module and quiz functions for the already existing multisite. Then we launched all episodes together with a short quiz for each lesson. To drive bookings of the activities, we created discount codes that the participant earned upon finalizing the quiz.

You can participate in the ski school, watch the lessons and test your skills in the quiz at laplandresorts.se/digitalskidskola

During the fall of 2021, we also added a pre season workout session together with the local Kiruna pro skier Sofie Gidlund. The session focused on building strength and endurance for off-piste skiing and ski touring, which is the uniqueness of Riksgränsen and Björkliden.

Team:
Madeleine Lithvall – Creative Director
Linnéa Arrhen – sports & activity manager
Viktor Björnström – film
Sofie Gidlund – pro skier
Björn Erlandsson Scharp – snowboard instructor
Maja Malmgren – ski instructor
Joel Saxvik – ski instructor
In The Cold – web development