As a part of a thorough rebranding project for the French tour operator Jet tours, M Lithvall worked on the brand guidelines in cooperation with Thomas Cook Group plc and Bureau Ecco. We started with creating the colour scheme that Jet tours now use in their overall communication in printed and digital channels. The colours were then applied to a series of templates for magazine adverts, posters, brochures and other marketing material.

ServicesArt direction, branding, graphic designYear2017

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