Hargreaves Stockholm – Fine Ethical Jewellery Campaign 2017

During the spring and summer of 2017, I developed a long-term marketing strategy for the fine ethical jewellery brand Hargreaves Stockholm. From the marketing strategy, me and my team created and produced their 2017 campaign film in 2 versions; one for online- and social media channels, and one for a specific Kickstarter campaign. Still images were taken out from the campaign film for complimentary usage to the film.

The campaign was spread internationally as the brand’s face across online- and social media channels, as well as during press days, trade fairs and fashion weeks.

To increase awareness and create brand recognition, we made sure to optimise Hargreaves Stockholm’s online and social media channels. During the Kickstarter campaign, we also developed an attractive direct marketing offert towards the target audience.


Creative director: Madeleine Lithvall
Model: Elin Anderson
Videographer: Johan Nyström
Styling: Merih Thea
Hair and Makeup: Sofia Ringberger
Lightning design: Benjamin Cotton
Soundtrack: Simon Green

ClientHargreaves StockholmServicesMarketing strategy, creative direction, casting, production, SEO optimising, direct marketing, PR. Year2017

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