When Glitter wanted to launch a limited edition, online sneak peek of an upcoming SS17 collection, I was asked to brand the collection and create a campaign to promote it.

Since the collection consists of large capital letters, I simply thought it was a great idea to name the collection “CAPITALS”. Plus, it’s in the fashion capitals that you can find this upcoming jewellery trend! I created a visual concept for the collection including everything from branding and copy to the paper sky scraper props. When the concept was ready, I also made sure it was easy to shop online from both desktop, tablet and mobile devices.

So, for all fashionistas, make sure to grab a statement necklace and stay ahead of the trend before everyone else! It is available online, but only in a limited edition…

Servicesbranding, art direction, graphic design, web design, prop making, copy writingYear2016

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