When Glitter wanted to launch a limited edition, online sneak peek of an upcoming SS17 collection, M Lithvall was asked to brand the collection and create a campaign to promote it.

Since the collection consists of large capital letters, we simply thought it was a great idea to name the collection “CAPITALS”. Plus, it’s in the fashion capitals that you can find this upcoming jewellery trend!

We created a visual concept for the collection including everything from branding and copy to the paper sky scraper props. When the concept was ready, we also made sure it was clear and easy to shop online from both your desktop, tablet and mobile devices.

So, for all fashionistas, make sure to grab a statement necklace and stay ahead of the trend before everyone else! It is available online, but only in a limited edition…

Servicesbranding, art direction, graphic design, web design, prop making, copy writingYear2016

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