Everest

Everest is a Nordic brand built on the belief that freedom comes from being prepared for real, everyday life. Founded in Sweden in 1987, it has grown into a beloved brand known for its strong values and accessibility across Scandinavia.

During the fall and winter of 2025-2026, Everest began its expansion into Europe and commissioned creative support for the launch of its German and Polish markets. I was brought on to produce fall and winter content for the brand’s digital and social channels. The brief was to showcase selected products in their true environment; well designed and functional for relatable, everyday outdoor adventures. The aim was to tell a visual story of modern outdoor life, capturing the happiness of small moments and the transition from home environments to being prepared for every moment outside, no matter the temperature or weather.

The project was executed through two on-location productions. In October, I spent 24 hours hiking and camping in Tyresta National Park just outside Stockholm, Sweden. In late December and early January, the second production took place in Kittelfjäll, featuring accessible off-piste skiing, cosy cabin life, and a mid winter ski tour to Klippfjället in temperatures reaching –24°C.

The resulting content highlights the idea that outdoor adventures – small or grand – can be found close to home, and demonstrates how the products seamlessly transition across conditions. Through a functional layering system, they provide weather protection, warmth, and adaptability, keeping us warm, dry, and prepared for every moment outdoors. The material is currently in use across Everest’s organic and paid social media, as well as its broader digital channels.