
250 km north of the Arctic Circle, beautifully situated among towering mountains and magnificent scenery, lies Björkliden. The resort has been delivering unforgettable experiences since 1926 and continually strives to preserve the small and genuine – empathy, tradition, and atmosphere – an oasis for body and soul, all year round. And in this northernmost corner of Sweden, snow actually falls more than anywhere else in the country. That’s why Santa chooses to vacation here… See, he prefers snow & aurora over a trip to Bora Bora. At least, according to the Christmas tale I created for the resort.
Team:
Creative Direction & Content Development: Madeleine Lithvall
Props & Set Design: Madeleine Lithvall & Rickard Johansson
Photography: Olivia Huerta Bratteng
ClientLapland ResortsServicesCreative Direction, Content DevelopmentYear2021-2024