BAMM supported by OMM

After four successful years with Saucony as the title sponsor for BAMM, it was time for a face lift. With OMM taking over the helm as the new title sponsor for 2025, I created a new branding for the race, complete with logo and design guidelines to use across web, print & social.

To advertise the 2025 edition of BAMM supported by OMM, I have also been responsible for the social media activations on @riksgransen.se and @bjorkliden_fjallby – strategising social planning to increase reach & engagement with aim to drive sign-ups.

BAMM supported by OMM is an annual rigorous two-day competition in mountain orienteering. Each team is composed of two members competing in an exciting, though challenging overnight race through the Swedish arctic mountains.

Team:
Creative Direction & Design: Madeleine Lithvall
Race Director: Per Jonsson Öhlin
Films by: Girdit Media
Photography by: Madeleine Lithvall & Emma Svensson