Arctic Summer & Fall Weddings

Björkliden Fjällby has a long story of arranging weddings on demand. However, there were no marketing or concept of the offerings and there were only guests who knew about the opportunities and facilities who requested to book. To inspire and inform a wider audience of wedding couples to get married in Björkliden, and spread the word about arctic weddings during fall and summer time, we created the Arctic Summer& Fall Weddings concept.

During the summer of 2021, we developed a full wedding concept, including accommodation, menu options, activities, photographer and inspiration for wedding ceremonies and receptions. The concept was launched on our website, in social media and on external wedding platforms such as Allt on Bröllop and Wedsly.

Concept development: Madeleine Lithvall, Christophe Risenius & Barbro Häggkvist
Creative direction, props & web design: Madeleine Lithvall
Copy writing: Madeleine Lithvall & Christophe Risenius
Gastronomy creation: Barbro Häggkvist
Concept photographer: Emma Svensson
Elopment photographer: Rebecca Lundh

ClientLapland ResortsServicesConcept Development, Creative Direction, Copywriting, Design,

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