Arctic Ski Pass

During the fall of 2024, Lapland Resorts and Narvikfjellet entered into a long-anticipated partnership featuring a joint ski pass. The collaboration was named Arctic Ski Resorts, with the pass titled Arctic Ski Pass. In partnership with the design agency Riktig Spor, we developed logotypes for both the ski pass and the resort collaboration, along with a complementary colour palette.

In my role as Brand Manager for Riksgränsen and Björkliden Fjällby, I was responsible for providing local inspiration and references, as well as continuous feedback on the logotypes to ensure they reflected the resorts’ heritage, history, and unique regional character. I also co-developed the colour palette together with the management team and the design agency.

Once the logotypes, colour palette, and font were finalised, I created a series of design templates, visuals, and copy to be used across print, social and digital channels to communicate the new partnership and promote the ski passes.

Team:
Creative & Brand Manager: Madeleine Lithvall
Design Agency: Riktig Spor
Marketing Director Lapland Resorts: Christophe Risenius
Marketing Director Narvikfjellet: Helle Holt
General manager Lapland Resorts: Linda Andersson
Co-photographer Narvik: Amalia Hyll
Additional photography Riksgränsen & Björkliden: Sofia & Jacob Wester