Arctic conferences & workation

During the early fall of 2024, I was asked to develop a fresh approach to presenting Lapland Resorts’ conference and meeting offerings. Over the next six months, I worked on this comprehensive project, which involved concept development, product development, creative direction for new visuals, copywriting, UX development, graphic design, and social content.

The project began with an in-depth analysis of target audiences and travel trends, along with research on how global high-end and luxury hotels present their conference and celebration offerings online. Based on these insights, I developed a creative concept and proposed an online presentation strategy.

We then began developing the website, introducing new features such as a detailed filter function that allows visitors to browse and sort conference rooms by resort, group size, and season. To enhance clarity, we conducted new interior photoshoots of all rooms, ensuring an accurate visual representation of their appearance and features. I also curated and structured all descriptions, specifications, overview images, and detailed shots for each room across the resorts.

Once the online presentation was finalized on laplandresorts.se, we created both printed and digital brochures for the group and conference sales team, along with three inspirational sample packages for each resort. The offerings have since been promoted and successfully sold through digital, social, and traditional B2B channels.

Team:
Creative strategy, direction & production: Madeleine Lithvall
Marketing Director: Christophe Risenius
Product development together with Christophe Risenius and Kristina Einarsson
On-site interior art direction: Simon Andersson
Interior photography by: William Persson
UX development in collaboration with: In the Cold
Social content co-producer: Amalia Hyll