About
madeleine lithvall
There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!
All year round I combine my interests with my professional skills as a creative. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.
At the helm of my own creative agency, I fuse strategic brand development with creative project management, shaping narratives that resonate within the lifestyle, sports fashion and beauty sectors. Leveraging over a decade of industry experience, combined with my visionary and energetic personality, I passionately deliver compelling brand identities, orchestrate events and cultivate ambassador relations – all while ensuring seamless integration across media platforms.
My creative direction is characterized by an agile approach to concept development, from ideation to execution, ensuring each campaign embodies the essence of the brand. I’ve honed skills in managing diverse teams to produce high-quality materials, contributing to the elevation of brand portfolios. With a recent focus on enhancing digital strategies and producing vibrant visual content, my efforts have significantly elevated holistic experiences for brands including Pelle P, Lundhags, Helsport, Riksgränsen and Björkliden, underscoring a steadfast commitment to excellence in every creative endeavor.
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I generate ideas and build brand equity through relevant marketing channels and assets.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES & LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS ACROSS MY SERVICES ARE;
ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.
what I do
Selected brands & clients I have worked with
Lundhags
Ulvang
Helsport
Riksgränsen
Björkliden Fjällby
Saucony BAMM
Haglöfs
Thomas Cook Group
Spritmuseum
Swedish institute
Oriflame Cosmetics
Cosmetics à la carte
Akademikliniken
Inika Organic
TIGI Haircare
Daisy Beauty
Vogue UK
Company Magazine
Odd Molly
G-star RAW
Juicy Couture
Debenhams
Hargreaves Stockholm
Salvatore Ferragamo
Glitter
Tom Ford
Target
MaxMara
House of Fraser
WhatFor
Machine-A
BIBA
Swedish Fashion Council
Formex
Handarbetets Vänner
OTW
Garbergs
Samsari
Frilanspoolen
Forsberg & Co
YCN Talent Agency
Purpose
Belong Agency
Pocko
JWT
Spring Studios
Goose Design
Ciceron Group
Buero Ecco
About
madeleine lithvall
There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!
All year round I combine my interests with my professional skills as a creative. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.
At the helm of my own creative agency, I fuse strategic brand development with creative project management, shaping narratives that resonate within the lifestyle, sports fashion and beauty sectors. Leveraging over a decade of industry experience, combined with my visionary and energetic personality, I passionately deliver compelling brand identities, orchestrate events and cultivate ambassador relations – all while ensuring seamless integration across media platforms.
My creative direction is characterized by an agile approach to concept development, from ideation to execution, ensuring each campaign embodies the essence of the brand. I’ve honed skills in managing diverse teams to produce high-quality materials, contributing to the elevation of brand portfolios. With a recent focus on enhancing digital strategies and producing vibrant visual content, my efforts have significantly elevated holistic experiences for brands including Pelle P, Lundhags, Helsport, Riksgränsen and Björkliden, underscoring a steadfast commitment to excellence in every creative endeavor.
what I do
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES &
LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS
ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.
Selected brands & clients I've worked with
Lundhags, Ulvang, Helsport, Riksgränsen, Björkliden Fjällby, Saucony BAMM, Haglöfs, Thomas Cook Group, Spritmuseum, Swedish institute, Oriflame Cosmetics, Cosmetics à la carte, Akademikliniken, Inika Organic, TIGI Haircare, Daisy Beauty, Vogue UK, Company Magazine, Odd Molly, G-star RAW, Juicy Couture, Debenhams, Hargreaves Stockholm, Salvatore Ferragamo, Glitter, Tom Ford, Target, MaxMara, House of Fraser, WhatFor, Machine-A, BIBA, Swedish Fashion Council, Formex, Handarbetets Vänner, Belong Agency, Pocko, JWT, Spring Studios, Goose Design, Ciceron Group, Buero Ecco, OTW, Garbergs, Samsari, Frilanspoolen, Forsberg & Co, YCN Talent Agency, Purpose