madeleine lithvall
Peeking out through the tent canvas to watch the stars under a crystal-clear sky at -30°C. Finally soaking in the relief and view of 4,000-meter peaks after hours spent outside my comfort zone. I have nothing but a bright red compass guiding my focus and determination. It feels like I’m in a tumble dryer battling through this squall. These moments—raw, challenging, and awe-inspiring—fuel my creativity and drive.
SO WHO AM I? I’m Madeleine, an explorer at heart and a passionate advocate for storytelling. As an offshore sailor, avid skier and rock climber, I’ve experienced firsthand the challenges of extreme environments, which has instilled in me a profound dedication to make a significant impact on sustainable, environmental, healthy and ethical practices.
madeleine lithvall
Peeking out through the tent canvas to watch the stars under a crystal-clear sky at -30°C. Finally soaking in the relief and view of 4,000-meter peaks after hours spent outside my comfort zone. I have nothing but a bright red compass guiding my focus and determination. It feels like I’m in a tumble dryer battling through this squall. These moments—raw, challenging, and awe-inspiring—fuel my creativity and drive.
SO WHO AM I? I’m Madeleine, an explorer at heart and a passionate advocate for storytelling. As an offshore sailor, avid skier and rock climber, I’ve experienced firsthand the challenges of extreme environments, which has instilled in me a profound dedication to make a significant impact on sustainable, environmental, healthy and ethical practices.
My values; sustainability, innovation and authenticity, are my North Star, guiding me to build strong, purpose-driven brands and businesses.
SUSTAINABILITY
I’m dedicated to implementing and promoting environmental, ethical, and socially responsible practices, ensuring a positive impact on the planet and its people.
INNOVATION
I’m driven to challenge the status quo, embrace new ideas, and create forward-thinking solutions that inspire change and progress.
AUTHENTICITY
I’m committed to aligning actions and decisions with deeply held personal and professional principles, staying true to my passions and purpose.
My values; sustainability, innovation and authenticity, are my North Star, guiding me to build strong, purpose-driven brands and businesses.
SUSTAINABILITY
I’m dedicated to implementing and promoting environmental, ethical, and socially responsible practices, ensuring a positive impact on the planet and its people.
INNOVATION
I’m driven to challenge the status quo, embrace new ideas, and create forward-thinking solutions that inspire change and progress.
AUTHENTICITY
I’m committed to aligning actions and decisions with deeply held personal and professional principles, staying true to my passions and purpose.
CREATIVE DIRECTION & BRAND STRATEGY
I craft compelling narratives that resonate within the lifestyle, outdoor, sports fashion and beauty sectors. More practically, I do it by leading the conceptualisation and execution of creative strategies, visual identities, and brand transformations, aligning with business goals and engaging diverse audiences.
MARKETING & COMMUNICATIONS
Developing and implementing strategic communication plans, managing PR initiatives, and crafting targeted, multi-channel campaigns to build brand reputation and foster meaningful connections with communities.
PROJECT & TEAM LEADERSHIP
Overseeing cross-functional teams, managing budgets, timelines, and resources, while ensuring smooth project execution and fostering a collaborative environment that drives creative innovation and delivers results.
what I do
Selected brands & clients I have worked with
Lundhags
Ulvang
Helsport
Riksgränsen
Björkliden Fjällby
Saucony BAMM
Haglöfs
Thomas Cook Group
Spritmuseum
Swedish institute
Oriflame Cosmetics
Cosmetics à la carte
Akademikliniken
Inika Organic
TIGI Haircare
Daisy Beauty
Vogue UK
Company Magazine
Odd Molly
G-star RAW
Juicy Couture
Debenhams
Hargreaves Stockholm
Salvatore Ferragamo
Glitter
Tom Ford
Target
MaxMara
House of Fraser
WhatFor
Machine-A
BIBA
Swedish Fashion Council
Formex
Handarbetets Vänner
OTW
Garbergs
Samsari
Frilanspoolen
Forsberg & Co
YCN Talent Agency
Purpose
Belong Agency
Pocko
JWT
Spring Studios
Goose Design
Ciceron Group
Buero Ecco
what I do
CREATIVE DIRECTION & BRAND STRATEGY
I craft compelling narratives that resonate within the lifestyle, outdoor, sports fashion and beauty sectors. More practically, I do it by leading the conceptualisation and execution of creative strategies, visual identities, and brand transformations, aligning with business goals and engaging diverse audiences.
MARKETING & COMMUNICATIONS
Developing and implementing strategic communication plans, managing PR initiatives, and crafting targeted, multi-channel campaigns to build brand reputation and foster meaningful connections with communities.
PROJECT & TEAM LEADERSHIP
Overseeing cross-functional teams, managing budgets, timelines, and resources, while ensuring smooth project execution and fostering a collaborative environment that drives creative innovation and delivers results.
Selected brands & clients I have worked with
Lundhags • Ulvang • Helsport • Riksgränsen • Björkliden Fjällby • Saucony BAMM • Haglöfs • Thomas Cook Group • Spritmuseum • Swedish institute • Oriflame Cosmetics • Cosmetics à la carte • Akademikliniken • Inika Organic • TIGI Haircare • Daisy Beauty • Vogue UK • Company Magazine • Odd Molly • G-star RAW • Juicy Couture • Debenhams • Hargreaves Stockholm • Salvatore Ferragamo • Glitter • Tom Ford • Target • MaxMara • House of Fraser • WhatFor • Machine-A • BIBA • Swedish Fashion Council • Formex • Handarbetets Vänner • OTW • Garbergs • Samsari • Frilanspoolen • Forsberg & Co • YCN Talent Agency • Purpose • Belong Agency • Pocko • JWT • Spring Studios • Goose Design • Ciceron Group • Buero Ecco