Riksgr\u00e4nsen was in need of an updated image bank to complement the already existing marketing material & to reflect the complete offering of the resort. “Images can’t describe how amazing this place is”, some says. I say “Yes, they can”. You simply need to hire the right people. To visualise the world-class skiing that the resort offers, I had to commission world-class skiers & photographers to shoot the portfolio. I created a brief and hired Sofia Wester Sj\u00f6berg & Jacob Wester to gather a group of talented skiers & riders and shoot it. The images had to reflect the joy of skiing together with your friends, the restaurants, freeride, in-resort off-piste- and piste skiing, the activity offerings & the convenience with taking the train straight to the resort. The portfolio needed to be applicable for all channels; digital, social & print. It is currently being distributed across Riksgr\u00e4nsen’s communication channels. <\/p>\n
Displayed is a large selection of the portfolio, yet there’s much more. Enjoy scrolling through this ski-phoria and pure winter joy! <\/p>\n
Team:
\nCreative Direction: Madeleine Lithvall
\nPhotography & editing: Sofia Wester Sj\u00f6berg & Jacob Wester
\nSkiers & riders: Jacob Wester, Sofie Gidlund, Dante Zia, Bj\u00f6rn Lindgren<\/p>\n","protected":false},"author":2,"featured_media":50747,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[89,102],"class_list":["post-50746","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-travel","portfolio_category-lifestyle"],"aioseo_notices":[],"yoast_head":"\n