For the Spring 2020 collection, we developed a new, fresh visual expression for all upcoming accessories collections that had to be to be more product focused to fit the new communication- and sales channels. In this project, I was responsible for taking the lead in the digital creative concept and brand creation. I also directed and animated the seasonal campaign film together with a series of short moving clips for online and social media usage. <\/p>\n
Showcased here is a sample of the digital content and the campaign concept.<\/p>\n
Team:
\nProject Manager: Susanna Dahl
\nDigital Art Director: Madeleine Lithvall
\nMain Concept & Catalogue Art Director: Anna Frankenberg
\nCopywriter: Elizabeth Chi
\nArt Buyer: Sofia Garsten
\nStill- & stop motion photographers: Peter Gehrke & Robert Berggren
\nModel: Mildred Gustafsson<\/p>\n","protected":false},"author":2,"featured_media":50421,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[45],"class_list":["post-50054","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-fashion"],"aioseo_notices":[],"yoast_head":"\n