3 separate product launches that needs to be able to stand for themselves as well as together in one solid campaign? Does that really work? Of course it does! <\/p>\n
The task was to create a global campaign concept for 3 new makeup products that were launched at the same time in most regions across the world. However, not all regions decided to launch the products at the same time so therefore, each product had to have a distinct communication concept itself. <\/p>\n
We started off with looking at makeup trend forecasting for FW19\/20 and picked a suitable trend \u2013 space. We then created a festive look concept which could be applied for all 3 products as a combination \u2013 or separately. The campaign was distributed across all printed and digital channels globally. <\/p>\n
Team:
\nProject Manager: Susanna Dahl
\nArt Director: Madeleine Lithvall
\nSupporting Art Director: Petra Wallin
\nCopywriter: Alexandra Dellevoet
\nArt Buyer: Sofia Garsten
\nStylist: Teddy Ryrberg
\nModel Photographer: Andreas Sj\u00f6din
\nStill Life Photographer: Sara Wennerhed
\nModel: Elizabeth Salt<\/p>\n","protected":false},"author":2,"featured_media":49986,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"portfolio_category":[47],"aioseo_notices":[],"yoast_head":"\n