{"id":49949,"date":"2019-09-29T11:02:42","date_gmt":"2019-09-29T11:02:42","guid":{"rendered":"http:\/\/mlithvall.com\/?post_type=portfolio&p=49949"},"modified":"2022-03-26T15:54:10","modified_gmt":"2022-03-26T15:54:10","slug":"oriflame-cosmetics-5","status":"publish","type":"portfolio","link":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-5\/","title":{"rendered":"Oriflame Cosmetics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around \u20ac1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the creative concept and campaign creation across all media channels. <\/p>\n
Showcased here is a sample of the toolbox and the campaign concept.<\/p>\n
Team:
\nProject Manager: Susanna Dahl
\nArt Director: Madeleine Lithvall
\nSupporting Art Director: Anna \u00d6jdahl
\nCopywriter: Elizabeth Chi
\nArt Buyer: Sofia Garsten
\nStylist: Teddy Ryrberg
\nModel Photographer: Johnny Kangasniemi
\nStill Life Photographer: Sara Wennerhed
\nModel: Lilly-Marie Liegau<\/p>\n","protected":false},"author":2,"featured_media":49981,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"portfolio_category":[45],"aioseo_notices":[],"yoast_head":"\n