{"id":49833,"date":"2019-02-27T13:52:41","date_gmt":"2019-02-27T13:52:41","guid":{"rendered":"http:\/\/mlithvall.com\/?post_type=portfolio&#038;p=49833"},"modified":"2022-03-26T16:01:10","modified_gmt":"2022-03-26T16:01:10","slug":"oriflame-cosmetics-3","status":"publish","type":"portfolio","link":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/","title":{"rendered":"Oriflame Cosmetics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around \u20ac1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the overall creative concept and campaign creation. The campaign was produced with a special dedication to the CIS region where it just recently has been launched. Showcased here is a sample of the toolbox and the campaign concept.<\/p>\n<p>Team:<br \/>\nProject Manager: Andreea Dragut<br \/>\nArt Director: Madeleine Lithvall<br \/>\nCopywriter: Elizabeth Chi<br \/>\nArt Buyer: Camilla Alexander Tanneberg<br \/>\nModel Photographer: Martin Petersson<br \/>\nStill Life Photographers: Robert Berggren &#038; Sara Wennerhed<br \/>\nModel: Johanna Schapfeld<\/p>\n","protected":false},"author":2,"featured_media":50422,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"portfolio_category":[47],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oriflame Cosmetics - Madeleine Lithvall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oriflame Cosmetics - Madeleine Lithvall\" \/>\n<meta property=\"og:description\" content=\"Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around \u20ac1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the overall creative concept and campaign creation. The campaign was produced with a special dedication to the CIS region where it just recently has been launched. Showcased here is a sample of the toolbox and the campaign concept.  Team: Project Manager: Andreea Dragut Art Director: Madeleine Lithvall Copywriter: Elizabeth Chi Art Buyer: Camilla Alexander Tanneberg Model Photographer: Martin Petersson Still Life Photographers: Robert Berggren &amp; Sara Wennerhed Model: Johanna Schapfeld\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Madeleine Lithvall\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-26T16:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlithvall.com\/wp-content\/uploads\/2019\/02\/powershine-thumbnail.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/\",\"url\":\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/\",\"name\":\"Oriflame Cosmetics - Madeleine Lithvall\",\"isPartOf\":{\"@id\":\"https:\/\/mlithvall.com\/#website\"},\"datePublished\":\"2019-02-27T13:52:41+00:00\",\"dateModified\":\"2022-03-26T16:01:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mlithvall.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/mlithvall.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Oriflame Cosmetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mlithvall.com\/#website\",\"url\":\"https:\/\/mlithvall.com\/\",\"name\":\"Madeleine Lithvall\",\"description\":\"Creative Director\",\"publisher\":{\"@id\":\"https:\/\/mlithvall.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mlithvall.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mlithvall.com\/#organization\",\"name\":\"Madeleine Lithvall\",\"url\":\"https:\/\/mlithvall.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mlithvall.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mlithvall.com\/wp-content\/uploads\/2016\/08\/M_Lithvall_logo.jpg\",\"contentUrl\":\"https:\/\/mlithvall.com\/wp-content\/uploads\/2016\/08\/M_Lithvall_logo.jpg\",\"width\":960,\"height\":960,\"caption\":\"Madeleine Lithvall\"},\"image\":{\"@id\":\"https:\/\/mlithvall.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oriflame Cosmetics - Madeleine Lithvall","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/","og_locale":"en_US","og_type":"article","og_title":"Oriflame Cosmetics - Madeleine Lithvall","og_description":"Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around \u20ac1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the overall creative concept and campaign creation. The campaign was produced with a special dedication to the CIS region where it just recently has been launched. Showcased here is a sample of the toolbox and the campaign concept.  Team: Project Manager: Andreea Dragut Art Director: Madeleine Lithvall Copywriter: Elizabeth Chi Art Buyer: Camilla Alexander Tanneberg Model Photographer: Martin Petersson Still Life Photographers: Robert Berggren & Sara Wennerhed Model: Johanna Schapfeld","og_url":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/","og_site_name":"Madeleine Lithvall","article_modified_time":"2022-03-26T16:01:10+00:00","og_image":[{"url":"https:\/\/mlithvall.com\/wp-content\/uploads\/2019\/02\/powershine-thumbnail.gif","width":600,"height":600,"type":"image\/gif"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/","url":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/","name":"Oriflame Cosmetics - Madeleine Lithvall","isPartOf":{"@id":"https:\/\/mlithvall.com\/#website"},"datePublished":"2019-02-27T13:52:41+00:00","dateModified":"2022-03-26T16:01:10+00:00","breadcrumb":{"@id":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mlithvall.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/mlithvall.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Oriflame Cosmetics"}]},{"@type":"WebSite","@id":"https:\/\/mlithvall.com\/#website","url":"https:\/\/mlithvall.com\/","name":"Madeleine Lithvall","description":"Creative Director","publisher":{"@id":"https:\/\/mlithvall.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mlithvall.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mlithvall.com\/#organization","name":"Madeleine Lithvall","url":"https:\/\/mlithvall.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mlithvall.com\/#\/schema\/logo\/image\/","url":"https:\/\/mlithvall.com\/wp-content\/uploads\/2016\/08\/M_Lithvall_logo.jpg","contentUrl":"https:\/\/mlithvall.com\/wp-content\/uploads\/2016\/08\/M_Lithvall_logo.jpg","width":960,"height":960,"caption":"Madeleine Lithvall"},"image":{"@id":"https:\/\/mlithvall.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/portfolio\/49833"}],"collection":[{"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/comments?post=49833"}],"version-history":[{"count":8,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/portfolio\/49833\/revisions"}],"predecessor-version":[{"id":50744,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/portfolio\/49833\/revisions\/50744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/media\/50422"}],"wp:attachment":[{"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/media?parent=49833"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/mlithvall.com\/wp-json\/wp\/v2\/portfolio_category?post=49833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}