{"id":49769,"date":"2019-02-18T19:59:08","date_gmt":"2019-02-18T19:59:08","guid":{"rendered":"http:\/\/mlithvall.com\/?post_type=portfolio&#038;p=49769"},"modified":"2022-03-26T15:59:23","modified_gmt":"2022-03-26T15:59:23","slug":"oriflame-cosmetics","status":"publish","type":"portfolio","link":"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics\/","title":{"rendered":"Oriflame Cosmetics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around \u20ac1.4 billion. As a Global Art Director at Oriflame, I created campaign toolboxes that were distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the overall creative concept and campaign creation. Showcased here is a sample of the toolbox and the campaign concept.<\/p>\n<p>Team:<br \/>\nProject Manager: Andreea Dragut<br \/>\nArt Director: Madeleine Lithvall<br \/>\nCopywriter: Elizabeth Chi<br \/>\nDigital Designer: Emelie Hannebo<br \/>\nArt Buyer: Camilla Alexander Tanneberg<br \/>\nPhotographers: Robert Berggren &#038; Sara Wennerhed<\/p>\n","protected":false},"author":2,"featured_media":49902,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[45,47],"class_list":["post-49769","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-fashion","portfolio_category-beauty"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oriflame Cosmetics - Madeleine Lithvall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mlithvall.com\/portfolio\/oriflame-cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oriflame Cosmetics - Madeleine Lithvall\" \/>\n<meta property=\"og:description\" content=\"Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. 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