How can we\u00a0increase Odd Molly’s\u00a0social media followers in an efficient\u00a0way and at the same time, communicate their core message; to inspire girls to go their own way?<\/p>\n
The answer is to team up with\u00a0an Instagram profile with millions of active followers all around the world who have\u00a0purple hair, is very creative, dare to go her own way.. and happen to live in Uppsala in Sweden. \u00a0<\/p>\n
“Create and Inspire \u2013 Set Your Mind Free” was\u00a0a collaboration between Odd Molly and the Instagram artist Aliencreature where we teamed up to create a new take on a social media campaign. Aliencreature made a limited edition drawing pad, available for purchase at oddmolly.com. With her colorful hair and workspace, Aliencreature manifests that anyone can create and everyone can inspire other people to be creative. Odd Molly interviewed Aliencreature through a game of pictionary in her own drawing pad. Together, we also came up with the hashtag #CREATEODD on Instagram where Odd Molly and Aliencreature\u00a0encourage people to post their own art.\u00a0<\/p>\n
The campaign was launched in July 2016 and keeps\u00a0running online and on Instagram.<\/p>\n","protected":false},"author":2,"featured_media":48872,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[45],"class_list":["post-48849","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-fashion"],"aioseo_notices":[],"yoast_head":"\n