One of Europe’s oldest and most distinguished handicraft and textile institutions has gotten a new identity!<\/p>\n
FoH \/ HV was founded on the initiative of Sophie Adlersparre in 1874. Its founding aims were to enhance Swedish textile handicraft. Since then, the association has taken the lead in a number of important developments such as female entrepreneurship and emancipation, innovatory textile design and advanced technical handicraft. Today, the institution operates an atelier, education, a gallery,\u00a0a boutique\u00a0and outreaching activities within textile craft. \u00a0<\/p>\n
In time for celebrating the 135-year-jubilee of the textile craft education, I had the great honor to redesign the institution’s identity.\u00a0My aim and brief was to develop a contemporary, yet timeless identity with a strong connection to the institution’s activity.\u00a0The project included a\u00a0new logotype with a thorough\u00a0graphic standards manual, detailed patterns and graphic elements that created a toolbox which\u00a0could be easily applied across all brand touch points from products, stationaries, packaging, advertising, online appearance and physical environments.<\/p>\n","protected":false},"author":2,"featured_media":1136,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"portfolio_category":[102],"aioseo_notices":[],"yoast_head":"\n