{"id":1008,"date":"2015-09-08T15:41:04","date_gmt":"2015-09-08T15:41:04","guid":{"rendered":"http:\/\/mlithvall.com\/?post_type=portfolio&#038;p=1008"},"modified":"2022-03-26T15:36:55","modified_gmt":"2022-03-26T15:36:55","slug":"optikmassan","status":"publish","type":"portfolio","link":"https:\/\/mlithvall.com\/portfolio\/optikmassan\/","title":{"rendered":"NATIONAL OPTICS TRADE FAIR"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The National\u00a0Optics Trade Fair\u00a0was an eyewear trade event arranged annually in Stockholm at Kistam\u00e4ssan. The trade fair was arranged by the association of Swedish suppliers of optics; SOLF. Handarbetets V\u00e4nner was commissioned to create the trend concept for the 2015-year&#8217;s event and I was asked to conceptualise the trends and develop the creative work of this project. <\/p>\n<p>I started with analysing and conceptualising\u00a0the eyewear trends for the next season. This task resulted in four concepts; Gamourist, Craftivist, Activeist and Materialist and the main theme of the trend concepts was named Optiglam.\u00a0The concept &#8220;Optiglam&#8221; was then rolled out as a 360-visualisation including a fashion show, a trend exhibition, activities, illustrations, digital &#038; moving assets, trend folders with inspirational descriptions and large-scale trade fair banners &#038; decorations.\u00a0<\/p>\n<p>The board of the trade fair was so pleased with the trend concepts so they asked us if we could design all social spaces at the fair! And of course we could do that as well! The show, exhibition and activities were highly appreciated amongst the visitors and generated lots of positive feedback and inspired buyers according to our trends. <\/p>\n<p>Team:<br \/>\nCEO Handarbetets V\u00e4nner: Lotta Ahlvar<br \/>\nCreative: Madeleine Lithvall<br \/>\nStylist: Tove Castor<br \/>\nProject manager SOLF: Eva Seifter<\/p>\n","protected":false},"author":2,"featured_media":1040,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"portfolio_category":[45,102],"class_list":["post-1008","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-fashion","portfolio_category-lifestyle"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NATIONAL OPTICS TRADE FAIR - Madeleine Lithvall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mlithvall.com\/portfolio\/optikmassan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NATIONAL OPTICS TRADE FAIR - Madeleine Lithvall\" \/>\n<meta property=\"og:description\" content=\"The National\u00a0Optics Trade Fair\u00a0was an eyewear trade event arranged annually in Stockholm at Kistam\u00e4ssan. 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