{"id":3393,"date":"2014-12-11T13:48:36","date_gmt":"2014-12-11T13:48:36","guid":{"rendered":"http:\/\/www.undsgn.com\/uncode\/?page_id=3393"},"modified":"2024-03-04T13:07:20","modified_gmt":"2024-03-04T13:07:20","slug":"about","status":"publish","type":"page","link":"https:\/\/mlithvall.com\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”100″ back_image=”50696″ back_repeat=”no-repeat” back_position=”left bottom” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”167795″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ mobile_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″][vc_custom_heading text_color=”color-xsdn” text_font=”font-762333″ text_size=”fontsize-338686″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes”]About[\/vc_custom_heading][vc_separator sep_color=”,Default” el_width=”20px”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ mobile_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_right” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/2″][vc_single_image media=”50985″ media_width_percent=”83″ alignment=”right” uncode_shortcode_id=”314178″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”655002″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_font=”font-762333″ text_size=”h1″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”991832″ text_color_type=”uncode-palette”]madeleine lithvall[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”108441″]<\/p>\n

There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity! <\/span><\/p>\n

All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least \u2013 sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.<\/span><\/p>\n

I am 34 years old, rooted in Stockholm, but have spent my life in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east.<\/span><\/p>\n

A trained creative, fashion professional & marketer – equipped with a rare creative ability; camera in one hand, pen in the other & practical skills in everything from film making, design & illustration to spot-on brand development and project management. With these tools I create engaging, credible content, as well as strong brand positioning within sailing, skiing, outdoor, lifestyle & fashion. Always focusing on the brand & its products.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ mobile_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_right” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/2″][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”199433″]<\/p>\n

STRATEGIC COMMUNICATION<\/span><\/h3>\n

A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I generate ideas and build brand equity through relevant marketing channels and assets.<\/span><\/p>\n

EVENTS & ENVIRONMENTS<\/span><\/h3>\n

I am a director and producer of high-quality events and environments that people remember. Whether it\u2019s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.<\/span><\/p>\n

WEARABLES &\u00a0LIFESTYLE PRODUCTS<\/span><\/h3>\n

I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.<\/span><\/p>\n

MY TOOLS ACROSS MY SERVICES ARE;<\/span><\/h5>\n

ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_font=”font-762333″ text_size=”h1″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”648534″ text_color_type=”uncode-palette”]what I do[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ mobile_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_font=”font-762333″ text_size=”h1″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”969896″ text_color_type=”uncode-palette”]Selected brands & clients I have worked with[\/vc_custom_heading][vc_separator sep_color=”color-xsdn” el_width=”20px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” limit_content=”” uncode_shortcode_id=”185638″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/6″][vc_column_text uncode_shortcode_id=”207787″]<\/p>\n

Lundhags<\/span><\/p>\n

Ulvang<\/span><\/p>\n

Helsport<\/span><\/p>\n

Riksgr\u00e4nsen<\/span><\/p>\n

Bj\u00f6rkliden Fj\u00e4llby<\/span><\/p>\n

Saucony BAMM<\/span><\/p>\n

Hagl\u00f6fs<\/span><\/p>\n

Thomas Cook Group<\/span><\/p>\n

Spritmuseum<\/span><\/p>\n

Swedish institute<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/6″][vc_column_text uncode_shortcode_id=”134269″]<\/p>\n

Oriflame Cosmetics<\/span><\/p>\n

Cosmetics \u00e0 la carte<\/span><\/p>\n

Akademikliniken<\/span><\/p>\n

Inika Organic<\/span><\/p>\n

TIGI Haircare<\/span><\/p>\n

Daisy Beauty<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/6″][vc_column_text uncode_shortcode_id=”173450″]<\/p>\n

Vogue UK<\/span><\/p>\n

Company Magazine<\/span><\/p>\n

Odd Molly<\/span><\/p>\n

G-star RAW<\/span><\/p>\n

Juicy Couture<\/span><\/p>\n

Debenhams<\/span><\/p>\n

Hargreaves Stockholm<\/span><\/p>\n

Salvatore Ferragamo<\/span><\/p>\n

Glitter<\/span><\/p>\n

Tom Ford<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/6″][vc_column_text uncode_shortcode_id=”180730″]<\/p>\n

Target<\/span><\/p>\n

MaxMara<\/span><\/p>\n

House of Fraser<\/span><\/p>\n

WhatFor<\/span><\/p>\n

Machine-A<\/span><\/p>\n

BIBA<\/span><\/p>\n

Swedish Fashion Council<\/span><\/p>\n

Formex<\/span><\/p>\n

Handarbetets V\u00e4nner<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”872141″]<\/p>\n

OTW<\/span><\/p>\n

Garbergs<\/span><\/p>\n

Samsari<\/span><\/p>\n

Frilanspoolen<\/span><\/p>\n

Forsberg & Co<\/span><\/p>\n

YCN Talent Agency<\/span><\/p>\n

Purpose<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”165530″]<\/p>\n

Belong Agency<\/span><\/p>\n

Pocko<\/span><\/p>\n

JWT<\/span><\/p>\n

Spring Studios<\/span><\/p>\n

Goose Design<\/span><\/p>\n

Ciceron Group<\/span><\/p>\n

Buero Ecco<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”3″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ back_image=”50696″ back_position=”left bottom” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” row_height_pixel=”400″ uncode_shortcode_id=”748966″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ desktop_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” medium_width=”0″ width=”1\/2″][vc_custom_heading text_color=”color-xsdn” text_font=”font-762333″ text_size=”fontsize-338686″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” desktop_visibility=”yes”]About[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_separator sep_color=”,Default” el_width=”20px”][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h4″ text_font=”font-762333″ text_size=”h4″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ desktop_visibility=”yes” uncode_shortcode_id=”103748″ text_color_type=”uncode-palette”]madeleine lithvall[\/vc_custom_heading][vc_single_image media=”50985″ media_width_percent=”100″ alignment=”center” css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”113780″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” medium_width=”0″ width=”1\/1″][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ border_color=”transparent” uncode_shortcode_id=”406875″ css=”.vc_custom_1709557617010{margin-top: 10px !important;padding-top: 10px !important;}” border_color_type=”uncode-palette”]<\/p>\n

There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity! <\/span><\/p>\n

All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least \u2013 sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.<\/span><\/p>\n

I am 34 years old, rooted in Stockholm, but have spent my life in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east.<\/span><\/p>\n

A trained creative, fashion professional & marketer – equipped with a rare creative ability; camera in one hand, pen in the other & practical skills in everything from film making, design & illustration to spot-on brand development and project management. With these tools I create engaging, credible content, as well as strong brand positioning within sailing, skiing, outdoor, lifestyle & fashion. Always focusing on the brand & its products.<\/span><\/p>\n

[\/vc_column_text][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h4″ text_font=”font-762333″ text_size=”h4″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ desktop_visibility=”yes”]what I do[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”801725″]<\/p>\n

\n
\n
\n
\n
STRATEGIC COMMUNICATION<\/span><\/h5>\n

A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels. <\/span><\/p>\n

EVENTS & ENVIRONMENTS<\/span><\/h5>\n

I am a director and producer of high-quality events and environments that people remember. Whether it\u2019s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.<\/span><\/p>\n

WEARABLES &
\nLIFESTYLE PRODUCTS<\/span><\/h5>\n

I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.<\/span><\/p>\n

MY TOOLS<\/span><\/h6>\n

ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h4″ text_font=”font-762333″ text_size=”h4″ text_transform=”uppercase” text_height=”fontheight-179065″ sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ desktop_visibility=”yes” uncode_shortcode_id=”469316″ text_color_type=”uncode-palette”]Selected brands & clients I’ve worked with[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” animation_delay=”200″ uncode_shortcode_id=”159260″]<\/p>\n

Lundhags, Ulvang, Helsport, Riksgr\u00e4nsen, Bj\u00f6rkliden Fj\u00e4llby, Saucony BAMM, Hagl\u00f6fs, Thomas Cook Group, Spritmuseum, Swedish institute, Oriflame Cosmetics, Cosmetics \u00e0 la carte, Akademikliniken, Inika Organic, TIGI Haircare, Daisy Beauty, Vogue UK, Company Magazine, Odd Molly, G-star RAW, Juicy Couture, Debenhams, Hargreaves Stockholm, Salvatore Ferragamo, Glitter, Tom Ford, Target, MaxMara, House of Fraser, WhatFor, Machine-A, BIBA, Swedish Fashion Council, Formex, Handarbetets V\u00e4nner, Belong Agency, Pocko, JWT, Spring Studios, Goose Design, Ciceron Group, Buero Ecco, OTW, Garbergs, Samsari, Frilanspoolen, Forsberg & Co, YCN Talent Agency, Purpose<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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