For the launch of Odd Molly pre fall 2016 “Festival collection”, I created a series of display windows in Stockholm and Gothenburg and a shopping event in all Odd Molly boutiques around Sweden.

The shopping event included;
A store installation 
An in-store Instagram competition
Treats and give aways for all shopping customers
Festival themed atmosphere, music and outfits in store

Displayed is a selection of images from the campaign.

ServicesArt direction, design, event, environment, social mediaYear2016

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