About Today is a new Swedish menswear brand that launched their first collection during fall 2017. The brand takes inspiration from great, yet simple music lyrics and focuses on timeless, high-quality wardrobe essentials.

M Lithvall helped them with developing a brand platform containing a visual identity complete with a logotype and symbol, colour palette, typography, visual language and packaging. We also consulted in the design process with colour choices, measurements and drawing up garment sketches.

ServicesStrategy, creative direction, graphic design, fashion & product design.Year2017

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