In 2017, About Today was launched as a new Swedish menswear brand. The brand was inspired by great, yet simple music lyrics and focused on timeless, high-quality wardrobe essentials. Prior to their launch, the founder of the brand got in touch with me and asked me to help them develop a brand platform containing a visual identity complete with a logotype and symbol, colour palette, typography, visual language and packaging. I also consulted in the design process with colour choices, measurements and drawing up garment sketches. The brand launched its first collection during the fall of 2017 and was quickly picked up by Metro Mode amongst other fashion magazines.

ServicesStrategy, creative direction, graphic design, fashion & product design.Year2017

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