Oriflame Cosmetics

Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio, consisting of over 1000 products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion. As a Global Art Director at Oriflame, I create campaign toolboxes that are distributed globally and continuously launched in all regions. For this product launch, I was responsible for taking the lead in the digital creative concept and campaign creation. I also shot and cut 4 seasonal mood films for the collection.

Showcased here is a sample of the toolbox and the campaign concept.

Team:
Project Manager: Andreea Dragut
Digital Art Director: Madeleine Lithvall
Main Concept & Catalogue Art Director: Anna Öjdahl
Copywriter: Elizabeth Chi
Art Buyer: Camilla Alexander Tanneberg
Photographer: Johnny Kangasniemi
Model: Juliette Mesterom


ClientOriflame CosmeticsServicesArt direction, film making, graphic designYear2018

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