Oriflame Accessories Spring 2020

For the Spring 2020 collection, we developed a new, fresh visual expression for all upcoming accessories collections that had to be to be more product focused to fit the new communication- and sales channels. In this project, I was responsible for taking the lead in the digital creative concept and brand creation. I also directed and animated the seasonal campaign film together with a series of short moving clips for online and social media usage.

Showcased here is a sample of the digital content and the campaign concept.

Team:
Project Manager: Susanna Dahl
Digital Art Director: Madeleine Lithvall
Main Concept & Catalogue Art Director: Anna Frankenberg
Copywriter: Elizabeth Chi
Art Buyer: Sofia Garsten
Still- & stop motion photographers: Peter Gehrke & Robert Berggren
Model: Mildred Gustafsson