NATIONAL OPTICS TRADE FAIR

The National Optics Trade Fair is an eyewear trade event arranged in Stockholm every year at Kistamässan. The trade fair is arranged by the association of Swedish suppliers of optics; SOLF.

For the 2015-year’s event, M Lithvall analysed and conceptualised the eyewear trends for the next season and created a 360 visualisation of the concepts. The four concepts were Gamourist, Craftivist, Activeist and Materialist and the main theme of the trend concepts was named Optiglam. 


ServicesTrend analysis. Conceptualisation. Fashion illustration. Graphic design. Trade event design and guidance of activity areas including; a trend exhibition, the activity area, the Gold Bar area and a popup selfie-photo studio called #Optiglampopup. Moving image that was displayed around the trade fair. Creative direction of an eyewear fashion show.Year2015

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