Cerulean Fox

Cerulean Fox is a new Canadian yoga brand.
M Lithvall helped them with developing a brand platform containing a visual identity complete with a logotype and symbol, colour palette, typography, visual language and packaging. We also designed and developed the first pair of yoga socks together with the fashion designer Susanne Beskow for the brand.


ServicesStrategy, creative direction, graphic design, fashion & product design.Year2018

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