About
madeleine lithvall
There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!
All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.
I am 34 years old, rooted in Stockholm, but have spent my life in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east.
A trained creative, fashion professional & marketer – equipped with a rare creative ability; camera in one hand, pen in the other & practical skills in everything from film making, design & illustration to spot-on brand development and project management. With these tools I create engaging, credible content, as well as strong brand positioning within sailing, skiing, outdoor, lifestyle & fashion. Always focusing on the brand & its products.
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I generate ideas and build brand equity through relevant marketing channels and assets.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES & LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS ACROSS MY SERVICES ARE;
ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.
what I do
Selected brands & clients I have worked with
Lundhags
Ulvang
Helsport
Riksgränsen
Björkliden Fjällby
Saucony BAMM
Haglöfs
Thomas Cook Group
Spritmuseum
Swedish institute
Oriflame Cosmetics
Cosmetics à la carte
Akademikliniken
Inika Organic
TIGI Haircare
Daisy Beauty
Vogue UK
Company Magazine
Odd Molly
G-star RAW
Juicy Couture
Debenhams
Hargreaves Stockholm
Salvatore Ferragamo
Glitter
Tom Ford
Target
MaxMara
House of Fraser
WhatFor
Machine-A
BIBA
Swedish Fashion Council
Formex
Handarbetets Vänner
OTW
Garbergs
Samsari
Frilanspoolen
Forsberg & Co
YCN Talent Agency
Purpose
Belong Agency
Pocko
JWT
Spring Studios
Goose Design
Ciceron Group
Buero Ecco
About
madeleine lithvall
There are three things I am unrestrainedly passionate about; outdoor life, movement & creativity!
All year round I combine my interests with my professional skills as a Creative Director & Art Director. I spend my free time during the spring, summer & autumn running, cycling, climbing, camping & last but not least – sail racing. During winter, I spend most of the time in the mountains free skiing, ski touring & cross-country skiing. A big part of my life is about snow & sea, but not everything.
I am 34 years old, rooted in Stockholm, but have spent my life in every corner of the world; from arctic snow paradises in the north to picturesque Mediterranean villages in the south – salty waves in the west to barren limestone quarries in the east.
A trained creative, fashion professional & marketer – equipped with a rare creative ability; camera in one hand, pen in the other & practical skills in everything from film making, design & illustration to spot-on brand development and project management. With these tools I create engaging, credible content, as well as strong brand positioning within sailing, skiing, outdoor, lifestyle & fashion. Always focusing on the brand & its products.
what I do
STRATEGIC COMMUNICATION
A concept always starts with answering a set of questions about the brand, the business goals, the product, the target audience and the key messages. By knowing the background and strategy behind a concept, I build brand equity through relevant channels.
EVENTS & ENVIRONMENTS
I am a director and producer of high-quality events and environments that people remember. Whether it’s an exhibition, in-store event, fashion show, outdoor event, workshop or talk, I can create experiences that influence and inspire the visitors.
WEARABLES &
LIFESTYLE PRODUCTS
I produce unique wearables and lifestyle products using illustration, fine art, print design, technical sketches and graphic design.
MY TOOLS
ideation, concept development, communication strategy, branding, creative & art direction, content creation, moving images, digital direction, e-commerce, fine art, graphic design, web design, illustration & prop making, photography, project & production management, editorials, advertising & campaigns, social media, trend analysis and implementation.
Selected brands & clients I've worked with
Lundhags, Ulvang, Helsport, Riksgränsen, Björkliden Fjällby, Saucony BAMM, Haglöfs, Thomas Cook Group, Spritmuseum, Swedish institute, Oriflame Cosmetics, Cosmetics à la carte, Akademikliniken, Inika Organic, TIGI Haircare, Daisy Beauty, Vogue UK, Company Magazine, Odd Molly, G-star RAW, Juicy Couture, Debenhams, Hargreaves Stockholm, Salvatore Ferragamo, Glitter, Tom Ford, Target, MaxMara, House of Fraser, WhatFor, Machine-A, BIBA, Swedish Fashion Council, Formex, Handarbetets Vänner, Belong Agency, Pocko, JWT, Spring Studios, Goose Design, Ciceron Group, Buero Ecco, OTW, Garbergs, Samsari, Frilanspoolen, Forsberg & Co, YCN Talent Agency, Purpose